LAST UPDATED: April 7, 2021, 4:25 p.m.
New Delhi (Anish Yande): WhatsApp has launched new features for users on WhatsApp Business. The messaging service has launched two new features on its Business platform. Entrepreneurs can use the features to market and sell their products through WhatsApp.
WhatsApp launches features for entreprenuers:
Through the new update, the Catalog features would be available for users on WhatsApp’s web/desktop applications. Businesses that have digitized their systems can benefit from the new updates.
The update permits businesses to temporarily hide items not available to customers. The feature would allow sellers to change menus based on inventory. Users can also take orders for products that are not available on the menu.
The messaging service has launched the features for making its business platform effective and friendly. Through the new update, users can hide items that are out of stock, and enhanced support for WhatsApp Catalogs on desktops is provided.
WhatsApp had launched the Catalogs feature in 2019. Currently, the instant messaging platform has more than 8 million business catalogs across the world. One million business catalogs are used in India.
In a release, the messaging service stated that the new features would make it quick and easy for entrepreneurs to add new items or services. ‘This will be extremely helpful for businesses with big inventories like a restaurant or clothing store so they can manage their catalog from a bigger screen,’ WhatsApp stated.
WhatsApp developing chat history transfer feature:
According to WABetaInfo, the instant messaging platform would be launching a feature that enables the transfer of chat history between iOS and Android.
WhatsApp has stated that the Catalogs feature has permitted businesses to showcase and share the products on offer.
WhatsApp had introduced carts on WhatsApp Business during the holiday shopping season in 2020. Through the carts feature, users can browse and select multiple products from the business. The cart order can be sent as one message to the business.
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