Walmart Inc. is looking to add a large video streaming service to its Walmart+ membership program as the retailer amps up its competition with Amazon.com Inc., according to people familiar with the situation.
Walmart
WMT,
+0.99%
executives have held talks in recent weeks to discuss a streaming deal with executives at Walt Disney Co.
DIS,
-0.90%,
Comcast Corp.
CMCSA,
-1.11%
and Paramount Global
PARA,
-2.06%,
according to some of these people.