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Unacademy picks bid papers, set to fight for IPL 2020 title sponsorship rights

Image Source : PTI

Vivo, which yearly paid Rs 440 crore, dropped out as title sponsor this yr due to the Sino-India border stand-off.


Education know-how firm Unacademy, which is already considered one of IPL‘s sponsors, is eyeing the league’s title sponsorship rights now and is set to submit its bid to exchange Chinese cell phone firm Vivo this season.

A BCCI official confirmed that Unacademy has picked up the bid papers however avoided making any feedback past that.

“I can confirm that Unacademy has shown interest and picked the bid papers. I have heard they will be submitting a bid and are pretty serious. So Patanjali if they bid, will have competition,” the senior official informed PTI on situations of anonymity.

Vivo, which yearly paid Rs 440 crore, dropped out as title sponsor this yr due to the Sino-India border stand-off.

The BCCI is now taking a look at a lesser worth — between Rs 300 to 350 crore — for a interval of 4 months and 13 days.

The official mentioned Unacademy is part of IPL’s central sponsorship pool with different corporations like Dream11 and Paytm.

“Yes, Unacademy is already in IPL’s central sponsors’ pool from 2020 to 2023,” the BCCI official mentioned.

Asked what is the distinction between central sponsorship and title sponsorship, the official defined, “The central sponsorship doesn’t include jersey rights.”

“In IPL, jersey logo can only be of title sponsor and apart from that various team’s sponsors. If they become title sponsors, it will give them rights on various branding properties,” he mentioned.

Asked in regards to the specifics, he mentioned: “The prominent space in the backdrop board in the post presentation area, backdrop in dug out, and boundary rope. A lot of these branding opportunities apart from digital and media opportunities are part of partnership,” the senior official mentioned.

While nobody from Unacademy was ready to communicate on the difficulty, an trade insider, who’s privy to the Edu-tech firm’s preparations to file a bid, mentioned the agency is prepared take the massive plunge.

“Unlike some of the other Edu-Tech apps, Unacademy has 100 per cent Indian investment. And four and half months is the perfect time to get associated with a brand like IPL and broaden their horizons in terms of brand outreach,” the supply shut to the event mentioned.

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