Torrid is shifting strategy as plus-size inclusivity and body diversity becomes the fashion norm

Torrid Holdings Inc., which specializes in women’s apparel in sizes 10 through 30, was downgraded to market perform from outperform in a Friday note published by Cowen.

Cowen cut its price target to $7 from $11.

Analysts expressed concern about potential markdowns, a challenge that other retailers are facing, and the company’s new focus.

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