Bengaluru: Homegrown quick-type video app Mitron on Tuesday mentioned it has achieved over 25 million downloads from Google Play Store and an increasing number of content material creators are making a beeline to affix the app.
Mitron emerged as an homegrown different to TikTok as anti-China sentiment rose within the nation amid border tensions in Ladakh.
The app, nonetheless, was briefly eliminated from Google Play Store apparently for “technical policy violations”.
After it fastened the problems raised by Google, the app reappeared on Google Play.
With India deciding to ban TikTok late final month over nationwide safety considerations, the recognition of Mitron additional elevated.
The Bengaluru-based app on Tuesday claimed that about 40 million movies are considered on the platform per hour whereas practically a million new movies are created per day.
Founded by two pc science engineers, Shivank Agarwal who’s an alumnus of Indian Institute of Technology Roorkee and Anish Khandelwal, an alumnus of Visvesvaraya National Institute of Technology in Nagpur, Maharashtra, the app was launched in April this yr.
“It is incredibly exciting to see nearly one million new videos created per day on the Mitron platform,” Agarwal mentioned in an announcement.
“With almost every one confined to their homes during the lockdown phase, our aim has been to provide a platform that offers digital entertainment through short videos posted by people, or create their own videos,” he mentioned.
The app supplies a straightforward interface for customers to create, edit and share their movies and on the similar time flick through a library of prime movies on the platform.
Mitron introduced a seed funding spherical on July 1, led by 3one4 Capital and a LetsVenture syndicate led by Arun Tadanki.