Stockholm: Spotify is expanding its user base by adding audio lineup for kids and families, including a new story-time show under an exclusive multiyear agreement with CoComelon.
For the uninitiated, CoComelon is the YouTube children’s content powerhouse. A report by Variety said the latest ‘CoComelon Story Time’ podcast, which is CoComelon’s first spoken-word original programming, will premiere on January 24 exclusively on Spotify.
The podcast will feature 42 beloved storybook classics, available globally in four languages: English (American and British vocabulary), Spanish, German and Brazilian Portuguese.
Only those who are using Spotify Premium Family plan will be able to access ‘CoComelon Story Time’, along with three new Spotify-produced kids’ originals: ‘Gardenkeeper Gus’, ‘100 Cinderellas’ and ‘Deep Blue Sea’.
The new kids’ audio content will be available in the main Spotify app in the Family and Kids Hub, as well as on the Spotify Kids app, exclusively to Spotify Premium Family subscribers.
‘Gardenkeeper Gus’, launching on January 31, is aimed at families with preschool-age kids. It follows the “delicately narrated” adventures of 6-year-old Gus and his squirrel best friend, Rel, as they explore and understand the endless and larger-than-life garden behind his family home.
‘100 Cinderellas’, releasing on February 14, is an anthology series of Cinderella bedtime stories from around the world. ‘Deep Blue Sea’, launching on February 28, consists of episodes where listeners will visit an underwater oceanic laboratory, Sea Lab Alpha that has an impeccable view of sea life.
It is the first major content deal for CoComelon since its parent company, Moonbug Entertainment, was acquired last fall in a USD 3 billion deal by Candle Media.
first published:Jan. 20, 2022, 5:30 a.m.