News

Social Media is a must-have life skill, says social media expert

Social media is everywhere around us and has become an integral part of people’s daily lives.We use it, so do our parents, even our kids and our grandparents! It is one thing that has got everyone hooked to rapid content consumption.

New Delhi: Social media is everywhere around us and has become an integral part of people’s daily lives.We use it, so do our parents, even our kids and our grandparents! It is one thing that has got everyone hooked to rapid content consumption. There are about 3.6 billion social media users worldwide, and the numbers are only expected to grow, so it’s fair to say that it’s not only a platform for content consumption but has increasingly become a life skill.

In a recent interview with social media analyst Ajeet Gunwant Parse, he emphasised the impact of social media in competitive industries and the scope of business enhancement through social media channels. 

In primary years, parents and schools focus on developing a child’s social skills, which would eventually help them in building social relations and a professional network, but that according to Ajeet Gunwant Parse needs a revisiting. Social skills now have to be inclusive of social media skills, which would mean educating the new learners on how to engage and interact on social media, this would mean having aware consumers on social networking sites. Another in-depth benefit of social media for school-going audiences is the availability of vast information about any topic imaginable, and also being able to interact with those from diverse backgrounds, and the list goes on. 

READ ALSO :  Judges cannot vent like their critics: CJI S A Bobde, Justice NV Ramana

Apart from individuals, businesses too can reap the rewards of social media in one way or another. Individuals love it because it’s a valuable marketing tool, and businesses can benefit from it because it’s a great way to connect with people and especially in times where most things are running virtually.

It is one tool that will help businesses in scaling up and nurturing audiences with a single click.

Ajeet Gunwant Parse further goes on to describe how unlike what we were taught in earlier days, democracy now has five pillars instead of four. He says “social media has become the fifth pillar of the democracy,” and why not so?

Most organizations, even the media industry has been using social media to communicate with their audience. Most meaningful movements started as conversations on social media, without recognizing the power of it, which is the 3.6 billion active users, and that’s the other reason none of us can ignore it.

Even though it poses challenges to the traditional media, it is an avenue for innovation for the mainstream media to move in sync with the audience and their preferences.

The most powerful asset of social media is that it’s completely transparent. The culture of like and dislike has made a powerful move with its existence. There’s openness, acceptance and even accountability. In order to prosper through social media, all we need is a socially aware audience that believes in sharing responsibilities and ensuring no damage is caused on the way.

first published:Oct. 28, 2021, 10:33 p.m.

READ ALSO :  Misinformation undermines elections and democracy, says Kim Kardashian; to freeze Insta, FB accounts

Source link