‘Sincerity towards our fans’: BTS decode their secret of success

New Delhi: One of the biggest things in the world right now, BTS – the South Korean K-pop boyband, is currently riding high on the success of their latest single, ‘Butter’. Rising above the fencing of cultural differences, language barriers and gender norms, BTS, through their music, have become a source of inspiration for ARMYs(a term coined for their fans) all over the world. Amid the pandemic, the Bangtan boys last year lighted up our lives with their first English track, ‘Dynamite’, which garnered them their first Grammy nomination, and are now melting our hearts with ‘Butter’. 

While the Music industry has produced many legends, the wild popularity that BTS, who made their debut in 2013, have enjoyed over the last few years is unreal. The band comprising Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook have numerous accolades to their names but what leaves everyone gushing over is their ever-burgeoning fan base – ARMY. 

BTS are often bombarded with question — what is your secret to success? To which, the band has always affirmed that it is just their connectivity and sincerity towards their fans that have made them what they are right now. 

In a recent interaction with IANS, the septet has reflected on their skyrocketing success over the years. 

“I’m guessing our sincerity reached our audience. We’ve tried our best to deliver sincere music and performances,” said vocalist V, whose real name is Kim Tae-hyung.

J-Hope, main dancer and one of the rappers, added, “And we have always shown our fans all our behind-the-scenes through various contents. I think opening ourselves up without hesitation helped us convey our sincerity.” In fact their opening up to the fans even before their debut and literally living every moment of their growth as singers, performers and growing up from boys to men in front of the camera has endeared them more.

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V further credited new experiences to their growing popularity. “We encounter new things and our stage always gets bigger, so it does give me pressure. However, I tried to expand my mindset so that I don’t make mistakes,” he said.

For RM, pandemic played a crucial role “I think the current pandemic situation played a big part because we needed to change, whether we wanted to or not. Thus, during Covid, we were able to release ‘Dynamite’, ‘BE’, and ‘Butter’,” he underlined.

“I think the biggest factor is that I always feel like I’m lacking and I have the continual ambition to get cooler,” says Jung Kook, the youngest member of the band. 

Meanwhile, in yet another feat for the group, their single Butter debuted at no. 1 on Billboard 100. This is their fourth Hot 100 No. 1, all in the last nine months.

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