New Delhi: The title Nike has been synonymous with the Indian cricket groups kit since 2006.
But the 14-year relationship would possibly end with the present deal that finishes in September 2020 as the Board of Control for Cricket in India (BCCI) may float tenders for kit sponsorship rights as soon as the present partnership ends in a couple of months.
Sources within the know of developments stated that within the present market situation, it was solely truthful that the Indian board would look to subject tenders to see a good battle for the rights except Nike and BCCI agree to increase the present deal on the identical phrases and circumstances. The supply clarified that any speak of a discount would positively see tenders being issued.
“Once the current contract ends, issuing tender will be the way forward unless Nike decides to continue paying the same rights value and provided the board is also okay with that idea. If Nike talks about a cut due to the current situation, then it will be a case of playing fair and allowing the ones who offer the best deal to have the rights to be the kit sponsors of the Indian cricket team. Any other arrangement will not be palatable especially in the background of the challenges of quality that have emerged from time to time,” the supply pointed.
“As far as I know, the office bearers are very particular about propriety and they would not be interested in a decision that would undermine the interests of the BCCI.”
As per studies, Nike coughed up round Rs 370 crores to resume the kit sponsorship with the Indian group in 2016 that can end on September 30 this yr. It is believed that they pay round Rs 87,34,000 per recreation.
While it has been principally a cheerful journey, there have been two instances when the standard of kits manufactured by the sportswear model got here in for heavy criticism.
During the 2015 tour of Bangladesh, the Indian gamers below Virat Kohli had been handed black and fluorescent inexperienced coaching jerseys which not solely had the gamers huffing and puffing as a result of warmth it generated. But additionally they allegedly that the jerseys had been shrinking after being washed.
Again in August 2017, the Indian gamers raised the difficulty of the standard of fabric being utilized in manufacturing the jerseys and the BCCI had a phrase with Nike on the identical.