The Indian Olympic Association on Saturday launched its ‘Ek India Team India’ digital campaign on the event of the nation’s 74th Independence Day.
The campaign is part of IOA’s current adoption of its new identification, marking 100 years of Indian athletes’ participation on the Olympic Games.
‘Ek India Team India’ campaign captures India’s journey within the Olympic Games and the idea behind the adoption of its new identification, which celebrates the nation’s uniqueness, its sporting legacy and the values of unity, friendship and advantage in sport, the IOA mentioned in a press release.
As part of the launch of the campaign video, IOA will promote the brand new brand on its web site and social media channels.
“It’s truly a historic time for us and the nation. The new identity captures the essence of the Tiranga and a lifetime of determined hard work of our athletes and officials,” IOA president Narinder Batra and secretary common Rajeev Mehta mentioned within the joint assertion.
“It tells a powerful story which resonates with every Indian as well as athletes representing India at various levels. It signals our arrival on the world stage and we’re ready.”
The new brand shall be utilized by athletes and officers whereas representing Team India, when competing on the world enviornment, in addition to in all official occasions and ceremonies on the Olympic Games, Commonwealth Games and different worldwide sporting occasions.
The new identification and the campaign has been conceptualised by SMITTEN, a world design and communications agency based in India.