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Indian weddings to move online in the post-COVID-19 period? Here’s the answer

New Delhi: The COVID-19 pandemic has affected all the main enterprise sectors throughout the globe, impacting revenues, incomes, and employment. 

The pandemic has additionally affected an essential social section –marriage –and the enterprise, and a bunch of employment surrounding it. In India, the Corona disaster will have an effect on income technology for the marriage ceremony business and will come at a heavy value for the unorganised sector related to the enterprise.

Zeebiz.com quoting Adhish Zaveri, Director – Marketing, Shaadi.com mentioned that the marriage ceremony business will take successful in the post-lockdown interval as a result of the folks related to the marriage ceremony enterprise have misplaced loads of incomes alternative throughout the marriage ceremony season.

“From whatever we are hearing these days, there could be large scale unemployment. There is a huge segment of people who depend on the wedding season in India. They usually complete six months of earning in this period and are heavily dependent it. Since some of them also fall in the unorganised sector, there could be a massive impact on their income or daily wages,” Zaveri instructed Zee Business Online in an unique interview.

But know-how appears to be easing or coming as a rescue for such important occasions. In India, online marriage have appeared as a viable resolution to the challenge.

“Technology can play a disruptive role in the wedding industry in the current scenario. Pandit ji can read mantras from his home, music can be played by dholwalas from their home and your friends can do their sangeet performances virtually. And, only technology can bring all of these together,” Zaveri instructed Zeebiz.com .

The online marriage ceremony portal has infact given an choice to its subscribers for online marriage ceremony.

However, not the whole lot appears very clean and the choice of online marriage ceremony has its personal challenges. Traditional households nonetheless could discover it troublesome to modify with the concept, although the fashionable technology couple might want to give the choice a attempt.


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