Everyone must contribute to development of society in every way possible: Prince Raj Shrivastava


New Delhi: The increasing youth population can master anything if provided the proper guidance and leadership. One of the successful youth icons in the real estate and construction business, Prince Shrivastava, shares his vision for transforming the lives of many through this article. The output of his plans is massive and growth-oriented. 

“Learn the art of giving more and more. Charity has been portrayed in different ways, and I believe everyone must contribute to the development of their society in every way possible. It serves you the platform to grow making it your duty to return the favor. We shouldn’t call it a charity but a duty to embrace with an open mind and open heart…” says Prince, the Managing Director of Ekta Contech. He confesses that the over-exploitation of nature and people belonging to lower strata stuck him with a new perspective to follow. Seeing people working for generations and still struggling to build a home [a basic need] for themselves, their children following the same path and ending up in the same vicious cycle, made him think the real cause of this problem.

Prince, 29, started associating himself with the life of such people. He started noticing the thought process of middle-class or lower-class people when it comes to building their homes or investing in real estate. Many among them were unaware of the subject, some of them were skeptical about the process, and few were open to change but directionless. Talking to people helped Prince to innovate a solution for a long-term change.

It was not the first time his family members preached their belief to bring the best in society in every possible way. Reena Shrivastava, his mother, and the co-founder has been running a school for underprivileged kids for the last 15 years selflessly. Her nursery school would admit 4-5 students every year for ensuring their necessary education. Understanding the value of education and then ensuring to work for it is a significant contribution from any individual. Her upbringing shaped Prince to work equally in this sector. He makes sure that people unaware of financial education or any investment policy but trying to seek guidance receive it through him. 

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Not only this, Dr. Astha Baul Shrivastava, his wife, helps out students with education funds or people lacking resources to build something vital for their life. The family has been working as a team for several years to provide people with what they need to create a better life, irrespective of gender, age, caste, or religion. Small steps compounded for so many years can bring a big difference.

“It feels as if Nature is crying out for help like the people going hungry to bed. The rising poverty, exploitation, and unemployment worry me to sleep. Sometimes, motivation is just the fear of not doing anything about these, about letting nature be over-exploited, or the people lacking the privilege to have a roof. I cannot make peace with that..” says Prince on staying grounded and growing real-estate sustainably.  

The ongoing plans explained by the MD illuminates the necessity of Green Buildings. Its growth has been seen globally for the past few years, and this could be a way to transform society towards a positive change. The cost of constructing sustainable buildings is comparatively low, making it affordable for middle-class people. The company does not want any profit in the initial years of this project, and the profit generated will be used to create a balance in society. Firstly, it will bridge the gap between people belonging to different sections of society. Secondly, people will connect to their environment because of more greenery and healthy life. The economic and ecological balance will make the implementation of further plans easier. A crucial part of the plan states that 10% of the total profit will be invested in building sustainable homes for the lower-class people who could not afford it even after working day in and out. 

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Prince started his journey with a career in law and then invested his knowledge about the indifferences of the world in real estate. Undoubtedly, there is a lot to learn from his experience. Getting into a new sector was not an easy task but his consistency, effort, and determination made him stick by his beliefs. He still studies the market daily to understand the trends and drawbacks. The mindset of a lawyer, a businessman, and a dedicated human being speaks of his motive as “The goal is to grow together…to provide the best product at an affordable rate… Profit is secondary. I want people to stand for themselves. I want people to be a part of the revolution… as soon as this happens people will have money for other investments. The taxes paid by them will contribute to the collective growth of the capital. We can have better educational institutes, hospitals, and all other necessary public services. A world with equal opportunities for all is the vision.”

The best part of trusting leaders like Prince is the empathy they have. Sympathy can never make people crave roads in between the mountains, but empathy can. It is a quality every individual needs to develop in order to bring the best out of themselves. By the time people understand the true essence of living life for others, they run out of time. The nation needs leaders who would show the same spirit as Prince when it comes to up-skilling the youth. The human resource of this country is an asset if directed rightly. 

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“You do things differently when you see it from a wider perspective. For instance, a company may stop caring much about the low-quality product once it is popular in the market but, when I think of selling a house, my instinct shifts to the fact that my children might be growing in this very place. I, being a parent, cannot risk their future by not taking care of my product today” says Prince on changing perspectives for consistent quality check. He also talked about the importance of healthy competition that can implement collective growth. His ideologies reflect the attitude that every individual should commit for themselves. There is no shortcut, no matter how hard one tries. His advice to the readers- “The best way to be a visionary is to see where your ideas can take life on a community level and if you feel it can bring a significant positive change, start building the skill sets today. It might take a few years to reflect but trust the process and be honest to your work.”

first published:March 10, 2022, 9:07 p.m.

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