Ogilvy is providing professional bono support in growing the inventive narrative for the marketing campaign, in accordance to a press release by UNICEF. The Federation of Indian Chambers of Commerce and Industry’s (FICCI)-Socio Economic Development Foundation (SEDF) will attain out to its membership base to garner support for the marketing campaign and leverage its sources like money and core belongings to mobilise funds that may be utilised to assist generate support for probably the most vulnerable populations affected due to the COVID disruption.
“The partnership will also help avoid potential long-term damage to business operations and employment pipelines, and their most important resource, their personnel, their children and their families,” it stated. While kids will not be the face of this pandemic, they’re its hidden victims and stay probably the most vulnerable to the broader impression of the pandemic, the assertion famous.
“The impact of COVID-19 on children has the potential to be devastating and lifelong. Millions of children will have lost out on crucial cognitive development and learning time, the risk of increasing number of children and young people facing abuse and exploitation is real, and gains made in the measures of health and nutrition status of children is likely to see a decline,” stated Dr Yasmin Ali Haque, UNICEF Representative in India.
Speaking concerning the partnership, Sangita Reddy, President, FICCI stated, “Concrete action from all stakeholders including businesses, international organisations and civil society is needed to secure a peaceful, stable and prosperous future for all children and ensure that no child is left behind. Key actions need to be taken now and resources leveraged to help the most vulnerable.”