New Delhi: The Ministry of Information and Broadcasting on Tuesday has mandated to undertake public service broadcasting for 30 minutes every day for private broadcasters.
The ministry has issued the “Guidelines for Uplinking and Downlinking of Television Channels in India, 2022” on November 9, 2022.
In a press release, the minsistry said, “The Guidelines, among other things, require private broadcasters to undertake public service broadcasting for 30 minutes every day.”
The Ministry undertook extensive consultations with the private satellite TV channel Broadcasters and their Associations and based on their inputs an “Advisory” has been issued on January 30, 2023.
Through the “Advisory”, the Ministry has clarified that the relevant content embedded in the programmes being telecast can be accounted for Public Service Broadcasting. It is also clarified that the content need not be of 30 minutes at a stretch and could be spread over smaller time slots and requires the broadcaster to submit a monthly report online on the Broadcast Seva Portal.
The theme for the broadcasting should comprise of content of national importance and of social relevance, including the following, namely
- education and spread of literacy;
- agriculture and rural development;
- health and family welfare;
- science and technology;
- welfare of women;
- welfare of the weaker sections of the society;
- protection of environment and of cultural heritage; and
- national integration
The “Advisory” seeks to achieve the objective of Public Service Broadcasting by private satellite TV channels through voluntary compliance and self-certification.