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Carl Pei, co-founder of OnePlus launches new company called ‘Nothing’


LAST UPDATED: Jan. 28, 2021, 12:16 p.m.

New Delhi (Anish Yande): The co-founder of OnePlus, Carl Pei, has officially launched his new company. The company is Carl Pei’s newest venture after leaving the OnePlus in 2020. Pei’s new company had acquired an investment of up to $7 million previously through a seed financing round in December 2020. 

Carl Pei’s new venture:

Carl Pei, the Swedish tech entrepreneur, co-founded OnePlus in 2013, aged 24 years. The smartphone manufacturer grew to be one of the most prominent tech companies across the world.

Pei left the company in October 2020, after seven years of founding the company

Carl Pei’s new company would be based in London. The company has been named ‘Nothing’ and would be a consumer technology firm. 

Nothing has referred to itself as a ‘new forward-thinking consumer technology company based in London’. Pei has announced plans to launch new products in the consumer tech space in the first half of the year. 

The company has stated that it would be working on removing barriers between technology and people. ‘Nothing’ aims to create a seamless digital future through its devices in the consumer tech space. 

More details about Nothing:

Prominent names from the tech industry, such as Tony Fadell, Steve Huffman, Josh Buckley, Casey Neistat, and Kevin Lin, came on board.

The founder of CRED, Kunal Shah, has also invested in the company. Carl Pei has referred to Shah as ‘one of the sharpest people’ he knows. ‘I am proud and glad to have him as a friend, advisor, and now also an investor.’, he said.

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Pei has stated that ‘We believe that the best technology is beautiful, yet natural and intuitive to use. When sufficiently advanced, it should fade into the background and feel like nothing.’ 

Casey Neistat, a popular YouTuber and investor in the company, stated that consumer technology is a space that has ‘limitless potential’ for growth. Carl Pei’s company would be at the forefront of consumer tech, according to Neistat.  ‘I can’t wait for the world to experience its products’, Neistat stated.

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