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3 in 4 Indians prefer watching movies on OTT platforms: Survey – News 24

New Delhi: Three in 4 Indians would prefer to observe a film on varied over-the-high (OTT) platforms in the social distancing instances in comparison with only one in 4 who would nonetheless like to go to a cinema corridor, a brand new survey stated on Friday.

The survey by app distribution platform MoMagic discovered that 54 per cent of the customers would nonetheless seize drinks and snacks in the theater halls, adopted by 44 per cent who stated no.

“About 71 per cent of respondents find ticket price a factor to watch a movie in a theatre, followed by 27 per cent who said the price does not matter,” stated Arun Gupta, CEO and founder, MoMAGIC Technologies.

While 75 per cent of the respondents stated social distancing amongst occupied seats in a film corridor would influence the general watching expertise, solely 23 per cent stated it is not going to influence them.

Also, “72 per cent of the consumers said they would invest in buying a large-screen TV and home theatre to watch their favourite flicks at home rather than a movie hall,” Gupta added.

The pleasure to return once more for a film expertise with household at a cinema corridor was additionally different among the many respondents.

While 44 per cent of the customers stated they’re excited, 26 per cent was not a lot excited whereas for 15 per cent, the pleasure is just not there owing to Covid-19 pandemic.

With the lockdown shutting movie shoots, a number of filmmakers are set to launch their movies on varied digital platforms in the following months. Disney+Hotstar would showcase seven mainstream movies on its OTT platform.

The film trade has been on a standstill since March 13 this yr because of the lethal coronavirus.

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