Sept. 28, 2020, 6:49 p.m.
Dubai: The International Cricket Council (ICC) has been recognised for two digital initiatives at the Leaders in Sports Awards 2019. The ICC’s coverage of the record-breaking Women’s T20 World Cup and the collaboration with Wimbledon for the One Day in July video both took home awards.
With its coverage of the Women’s T20 World Cup, the ICC set out to attract new fans in Australia and around the world, bring people closer than ever before and create a digital and broadcast experience like no other to elevate our sport’s female superstars to a stage of their own, said ICC in a media release.
86,174 fans packed into the Melbourne Cricket Ground on March 8 to witness history the final match between Australia and India where the hosts emerged victorious.
On the other hand, the One Day in July collaboration with Wimbledon was a unique collaborative approach between two major global sporting bodies, capturing the drama, emotion, and action from one of sport’s most memorable days. The video reached 5.9 million people across the ICC’s digital platforms and was watched more than 4.3 million times.
“We are delighted to receive the prestigious Leaders in Sports Award for two initiatives that showcase how cricket connects with the world. This is simply testimony to the fact that cricket truly has the power to engage more deeply with diverse audiences across the globe,” ICC Chief Executive Manu Sawhney said.
“It is proof that our commitment to the game and our journey of digital transformation has begun well and is on the right track,” he added.